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Our values

Our values are an intangible yet fundamental component of our DNA. They lie at the heart of our brand and represent a guiding light for everything we do, whether in the design of our products or in our commitment to marine conservation.

Within Beuchat, these values also forge our dedication to ensuring that our customers feel our Company and our products are on their side everywhere and in all situations, especially as regards the conservation and enjoyment of a space that is essential to life on earth: the ocean.

Passion Innovation quality commitment



The same passion inspired Georges Beuchat when he created the brand that motivates the women and men of Beuchat today and every day. The passion for the sea, and for sports, the passion to imagine and create the gear that enable each of us to get the most out of our favourite aquatic sports, whether underwater diving, free diving, snorkelling, spearfishing or outdoor swimming.


Innovation is a founding value of the Beuchat brand. Georges Beuchat was a prolific inventor who made his eponymous company into a pioneer of underwater sports equipment, in particular through two major innovations:

underwater speargun in 1947 and above all the first wetsuit in 1953. This second invention was truly revolutionary, leading directly to huge growth in all underwater activities and laying the foundations that allowed Beuchat to become the benchmark brand in thermal protection.




As specialists in marine and underwater equipment, we are fully aware of the importance of the quality of our products in a potentially hostile universe. That’s why we go to extraordinary lengths to ensure our equipment is efficient, tough and reliable.

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Our passion, our brand, our products are all inspired by the marvellous but fragile universe that is the sea. Yet the underwater world is not just a theatre where we can act out our dreams. Because the sea plays such a fundamental role in the balance of our eco-systems, Beuchat naturally regards our commitment to eco-responsibility and to the conservation and protection of our oceans as self-evident.

This approach is materialised both in the measures we take within the Beuchat Company and in our support for specialised outside stakeholders who share our own environmental standards.


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