STORY
OF A
UNIQUE
PASSION

EDITORIAL

Beuchat is overwhelmingly the story of one man’s encounter with the sea and of his passionate desire to offer every one of us the chance to experience our own unique moments of exploration. That passion has continued to inspire us since the Company was founded. Beuchat’s history is marked by innovations, discoveries and encounters that have influenced all areas of underwater and aquatic sports, from the most competitive to simple family recreation.

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34

Georges Beuchat doing his first experiments

CREATION OF THE
BEUCHAT COMPANY
IN MARSEILLES

Georges Beuchat founded the Company in 1934 in Marseilles on the shores of the Mediterranean, the cradle of modern diving. He was a young man of 24 with a fascination for the underwater world - a spear fishing enthusiast who went on to imagine and create products that would open the way for the development of modern underwater activities.

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47

Communication campaign 70 years of the underwater speargun

INVENTION OF
THE UNDERWATER
SPEARGUN

In 1947, Georges Beuchat, the visionary pioneer of underwater sports fishing, invented the first underwater speargun, the celebrated Tarzan, by developing the first elastic propulsion system.

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53

Georges Beuchat trying the first wetsuit

INVENTION
OF THE ISOTHERMAL
WETSUIT

In 1953 Georges Beuchat invented the modern wetsuit. This groundbreaking innovation played a key part in the expansion of underwater sports. And nearly seventy years later, the foundations that he laid are still sound despite major changes in materials and techniques.

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58

The iconic Compensator mask

COMPENSATOR
MASK

In 1958, Beuchat introduced the Compensator mask, the first mask with an angled window and finger wells for equalisation.

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63

The iconic wetsuit of the 60s

THE T
SUIT

Creation of the renowned T suit, under the short-lived Tarzan name.

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64

Left: the JetFin. Right: Souplair

SOUPLAIR
REGULATOR &
JET FIN

The Souplair was Beuchat’s first regulator; the S is still celebrated in the underwater diving world.
In 1964 Beuchat invented the Jet Fin, the first fin equipped with power jets. By reducing the negative zone effect, power jets made the finstroke more comfortable, more effective and more efficient. The Jet Fin was a huge commercial success and is still marketed throughout the world.

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66

Advertising campaign of the first women's wetsuit

FIRST
LADY’S
SUIT

This innovation was born of Beuchat’s unceasing quest to provide improved comfort and performance for all underwater sports enthusiasts. In 1966, he produced the first suit specially designed for the female body shape.

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72

Albert Falco wearing the famous yellow-striped suit.

INVENTION
OF THE YELLOW
STRIPED SUIT

The sea, Beuchat’s original inspiration, also provides the bedrock of our technical expertise. The sea is the space where our corporate know-how is naturally brought to bear on behalf of expert divers. They are represented here by Albert Falco wearing the famous Beuchat yellow-striped suit.

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80

SAVE
THE SEA

In the 1980s, Beuchat, concerned by the impact of pollution on the oceans, was a forerunner in launching the Save the Sea! campaign

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89

MASTERLIFT
VEST

The first Masterlift stabilizer jacket.

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93

OCEANE
BUOY

A collar/vest type hybrid buoy, the OCEANE is in continual use by many military diving teams including those of the French Navy.

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99

The ultimate fins...

MUNDIAL
FINS

The first Mundial long fins with interchangeable blades and bi-material elastomer foot pockets.

20
05

One of the first Focea Comfort models

FIRST VERSION
OF THE FOCEA COMFORT

In 2005, Beuchat launched the Focea Comfort which was quickly acclaimed as the best dive suit in the world. Comfort, warmth and toughness were the watch words that guided the engineers, designers and marketing staff responsible for this product.

20
14

Photo of the Precut system on the Rocksea Competition

PRECUT SYSTEM &
BRACA CONCEPT

2014 saw the introduction of the PreCut System that allows divers to convert long johns easily and quickly to waist-cut pants, and the Braca Concept, which allows divers to pass water without having to take off their entire suit.

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15

Launch campaign of the Crawl range

RANGE OF OUTDOOR
SWIMMING APPAREL

With the CRAWL range (C200, C500 and C800), Beuchat again broke new ground by proposing a range of apparel designed for outdoor swimming efficiency (open sea swimming, triathlon etc.). These products are intended for both athletes and amateurs looking for clothing that brooks no compromise between performance and comfort.

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19

INVENTION OF TRIGOCAMO
WIDE CAMOUFLAGE

Beuchat was the first brand to propose a groundbreaking 3D photographic camouflage: the Trigocamo camouflage!rnWe commissioned a new series of photographs representing the great diversity of the undersea world and added an enhanced depth-of-field effect to create our unique, high-performance Trigocamo Wide camouflage.

The founder

The company was founded by Georges Beuchat in Marseilles in 1934. Georges was a young man of 24 with a fascination for the underwater world - a spearfishing enthusiast and who never tired of imagining and creating articles that would pave the way for the development of modern underwater sports


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